Treat Finder
Answer three quick questions about your dog and we will narrow our entire range down to the treats that actually suit them, ready to add straight to your basket.
Question 1 of 3
How does your dog chew?
Be honest. It makes more difference than anything else to which treats will suit them.
How old is your dog?
Size matters as much as age. A twelve week old labrador can manage things a chihuahua cannot.
Anything to avoid?
Pick one. You can change it after, and the full range is always a click away.
More about natural dog chews
How hard is it? The three chew levels
We sort everything into three levels. It is our own judgement rather than any industry standard, based on how a treat behaves with an average adult dog of the size it suits. Some dogs will make a mockery of it, and that is fine.
Long lasting, 15 treats
Hard chews that take real work. Antler, horn, hoof and the rolled hides. These are for dogs who settle down with something and stay there. They are also the ones to be most careful with.
Everyday, 14 treats
Ears, necks, wings, feet and braids. Ten to thirty minutes for most dogs. This is where most people start and where most dogs are happiest.
Soft and quick, 16 treats
Jerky, training cubes, pate, fish and the puffed treats. Eaten in seconds to a few minutes. Good for puppies, old dogs, fussy eaters and anything involving a recall.
Worth knowing. If your dog bites down hard and cracks things rather than gnawing at them, stay away from the hardest level altogether. A cracked tooth costs a great deal more than a treat does.
Shop the lot: Long Lasting, Soft, Training Treats, Rawhide Alternatives
Protein and fat, and what our labels mean
Protein is the bit most people look at first. The amino acids in it do the everyday work of keeping muscle, skin and coat in order, and meat is a more usable source for a dog than plants are. Anything we label high protein is 40% protein or over in the dried treat. Fat is where the calories hide, and our low fat label means 10% fat or under.
Worth knowing. High protein does not mean better for every dog. Dogs with certain kidney or liver conditions are often put on a lower protein diet, so check with your vet if that is your dog. Low fat does not mean low calorie either, and a big chew is still a big chew.
Further reading: How much fat is in dog treats? Every chew we sell, compared
Sensitive stomachs and single proteins
If you are working out what your dog reacts to, the useful thing is not a label on the front of a bag, it is a short ingredients list. 38 of our 45 treats are a single ingredient and nothing else, so you can introduce one protein at a time and actually see what happens. These are the ones that are not.
| The ones that are not | What is in them |
|---|---|
| Pure Meat Stick | 97% meat, 3% tapioca to bind it. |
| Mixed Meat Medley | The same sticks in a mixed bag. |
| Turkey Pate 400g | 94% turkey, sweet potato, seaweed, vitamins and minerals. |
| Duck Pate 400g | 94% duck, sweet potato, vitamins and minerals. |
| Pork Sausage | 82% pork, wheat flour, glycerol, vitamins and minerals. |
| Pawsome Pick n Mix | Contents depend on what you put in the bag. |
| Rabbit Medley | Two kinds of rabbit ear, both single ingredient, in one bag. |
Worth knowing. There is no such thing as a treat that no dog can react to. A dog can react to anything, including a novel protein they have never met. Introduce one new thing at a time and give it a few days before you add another.
Chicken
Chicken turns up in more natural treats than the names suggest, often as a by product of the poultry industry. So we only class a treat as chicken free when it is clear of chicken altogether, not just when chicken is missing from the name. 11 of the range carry that label right now.
Grain
Grain free works the same way. We only class a treat as grain free when we are sure of it, and 38 carry that label right now.
Single ingredient
One thing and nothing else, which is the easiest way to work out what agrees with your dog.
Meat free
For the dogs who cannot have any of it.
Shop the lot: Sensitive Stomachs, Grain Free, Chicken Free
Puppies, adults and senior dogs
Age is only half of it. Size matters just as much, which is why a hard chew can suit a twelve week old large breed puppy and be completely wrong for a small one of the same age. When you are not sure, wait a few weeks.
Puppies from four weeks
Soft training treats and pate. Nothing hard, nothing that needs real jaw strength, and nothing left with them unsupervised.
Puppies from twelve weeks
Most of the range opens up here, but a twelve week old labrador can manage a chew that would be far too much for a twelve week old chihuahua.
Senior dogs
Older teeth do not want hard work. Soft, puffed and pate treats give them something to enjoy without the risk.
Shop by age: Puppies 4 Weeks +, Puppies 12 Weeks +, Senior
Fur and fibre, and fish
Fur and fibre
Some of our treats arrive with the fur still on them. Cow ears, rabbit ears and venison legs. It looks odd on a shelf and it is entirely deliberate. Fur is indigestible fibre, it passes through rather than breaking down, and it is a very old tradition among raw feeders for that reason. It is not a substitute for worming, so keep to your normal worm counts and treatments.
Cow Ear, Furry Rabbit Ear, Venison Leg, Furry Buffalo Wrap
Fish and Omega-3
Oily fish is the easiest way to get Omega-3 fatty acids into a dog without reaching for a supplement bottle. Sprats are 38% fat, the highest figure on this page, so they are a treat to hand out a few at a time rather than a handful. Everything fish smells, and it gets on your hands.
Cod Skin Braid, Jumbo Sprats, Venison Training Treats
Shop the lot: Furry Treats, Primal, Fish, Omega 3
Feeding, storage and safety
- Always supervise. Every treat here is a supervised treat. Not because anything is dangerous, but because a dog can get into trouble with any chew given long enough and no one watching.
- Take the stub away. Most chewing accidents happen at the very end, when the piece is small enough to swallow whole. Swap the last inch for something else.
- Fresh water, always. Air dried treats are dry. Dogs get thirsty on them.
- Introduce one at a time. If you are working out a sensitivity, one new treat every few days tells you something. Five at once tells you nothing.
- Mind the daily allowance. Treats should sit alongside meals, not replace them. The usual guide is no more than a tenth of what your dog eats in a day.
- Store them dry. A sealed tub or bag in a cupboard. Air dried treats keep for months, but they do not like damp.
- Know your dog. A dog who bolts food, or who bites down hard instead of gnawing, should not be given the hardest chews at all. There is no shame in sticking to the soft end of the range.
Protein and fat for every treat
Sorted by chew level then by protein. The two pates are measured per 100g as fed, so their figures are not comparable with the dried treats.
| Treat | Made from | Chew | Protein | Fat |
|---|---|---|---|---|
| Buffalo Horn | Buffalo | Long lasting | 91.4% | 1.6% |
| Jumbo Paddywack | Beef | Long lasting | 84.3% | 7.5% |
| Braided Tendon | Beef tendon | Long lasting | 81.2% | 5.3% |
| Beef Pizzle (Bully Stick) | Beef | Long lasting | 79.2% | 3.2% |
| Camel Wrap | Camel | Long lasting | 76% | 8% |
| Jumbo Beef Tail | Beef | Long lasting | 69.3% | 8.31% |
| Furry Buffalo Wrap | Buffalo | Long lasting | 68.8% | 4.4% |
| Buffalo Wrap | Buffalo | Long lasting | 67% | 7.5% |
| Venison Leg | Venison | Long lasting | 66% | 18% |
| Braided Buffalo Collagen | Buffalo collagen | Long lasting | 62% | 25.5% |
| Yak Bar | Yak milk | Long lasting | 59.2% | 5.2% |
| Cow Ear | Beef | Long lasting | 54.6% | 6.4% |
| Calf Hoof | Beef | Long lasting | 48.3% | 4% |
| Antler XL | Antler | Long lasting | 36% | 0.1% |
| Ostrich Metatarsus Bone | Ostrich | Long lasting | 26.7% | 17.2% |
| Beef Trachea | Beef | Everyday | 72.12% | 17.87% |
| Turkey Training Treats | Turkey | Everyday | 71% | 14.3% |
| Large Pig Ear | Pork | Everyday | 68.4% | 20% |
| Buffalo Collagen Straw | Buffalo collagen | Everyday | 62% | 25.5% |
| Bladder Twist | Beef bladder | Everyday | 56% | 3% |
| Duck Foot | Duck | Everyday | 50.1% | 28.3% |
| Chicken Breast Jerky | Chicken | Everyday | 49% | 8% |
| Hairless Rabbit Ear | Rabbit | Everyday | 48.9% | 34.4% |
| Duck Wing | Duck | Everyday | 45.8% | 31.5% |
| Duck Neck | Duck | Everyday | 45.8% | 27.9% |
| Turkey Wing Tip | Turkey | Everyday | 44% | 29.3% |
| Turkey Foot | Turkey | Everyday | 31.9% | 37.8% |
| Rabbit Medley | Rabbit | Everyday | varies | varies |
| Mixed Meat Medley | Kangaroo, ostrich, rabbit and venison | Everyday | varies | varies |
| Beef Biltong | Beef | Soft and quick | 85.77% | 4.29% |
| Beef Tripe Stick | Beef tripe | Soft and quick | 82.5% | 6.9% |
| Cod Skin Braid | Cod | Soft and quick | 80% | 4% |
| Puffed Pig Snout | Pork | Soft and quick | 58% | 22.3% |
| Turkey Neck | Turkey | Soft and quick | 52.2% | 22.7% |
| Jumbo Sprats | Baltic sprat | Soft and quick | 50% | 38% |
| Furry Rabbit Ear | Rabbit | Soft and quick | 46.8% | 21.5% |
| Puffed Chicken Foot | Chicken | Soft and quick | 42.8% | 34.2% |
| Duck Training Treats | Duck | Soft and quick | 38.5% | 31.8% |
| Venison Training Treats | Venison | Soft and quick | 38.5% | 31.8% |
| Pork Sausage | Pork, wheat flour | Soft and quick | 29.9% | 13.6% |
| Turkey Pate 400g | Turkey, sweet potato, seaweed | Soft and quick | 16.3% | 6.3% |
| Duck Pate 400g | Duck, sweet potato | Soft and quick | 12.6% | 12.1% |
| Sweet Potato Slices | Sweet potato | Soft and quick | 1.3% | 0.5% |
| Pure Meat Stick | Kangaroo, ostrich, rabbit or venison | Soft and quick | varies | varies |
| Pawsome Pick n Mix | Mixed | Soft and quick | varies | varies |
Browse the shop instead
By meat
By what you need
Common questions
What is the best natural chew for a dog?
There is no single best one, which is why this page sorts them by how hard they are and what is in them. Match the chew to the dog. A determined chewer who settles down for an hour wants something long lasting, such as a buffalo horn or a braided tendon. A puppy, a senior dog or a gentle chewer is better off with something soft, such as tripe sticks, biltong or a puffed pig snout.
How do I know how long a chew will last?
We give every treat a chew level. Long lasting chews are the hard ones, antler, horn, hoof and the rolled hides. Everyday chews, which is most ears, necks, wings and braids, keep an average dog busy for ten to thirty minutes. Soft treats are gone in seconds to a few minutes. These are averages. Your own dog may be quicker or slower than any of it.
What does high protein or low fat actually mean on your labels?
High protein means 40% protein or over in the dried treat. Low fat means 10% fat or under. Both figures come from the analytical constituents for that product and are printed on every product page and on this one, so you can check rather than take our word for it.
Are your treats suitable for dogs with sensitivities?
Most of our treats are a single ingredient and nothing else, which makes it much easier to introduce one protein at a time and see how your dog does. If chicken or grain is the worry, go by our Chicken Free and Grain Free labels rather than the name on the pack, because chicken in particular can turn up as a by product in treats that are not called chicken anything. No treat is safe for every dog, so introduce one new thing at a time and give it a few days.
At what age can a puppy start on chews?
Soft training treats and pate suit puppies from four weeks. Most of the range opens up from twelve weeks, though size matters as much as age, so a small breed puppy should wait longer than a large one. The hardest chews, antler, buffalo horn and the ostrich bone, are from six months and only for dogs who gnaw rather than crunch.
Is rawhide in any of your treats?
No. Nothing in the range is rawhide and we have no plans to stock it. The rolled buffalo and camel wraps and the collagen braids are the usual alternatives people are looking for.
More honest guides
We write one of these every time a customer asks a question we cannot answer in a sentence. No filler, and we say when a treat is not worth it.
- How much fat is in dog treats? Every chew we sell, compared
- Are antlers good for dogs? The honest pros and cons
- Buffalo horn for dogs: how long they last and how to use them
- What is paddywack? Beef neck ligament chews explained
- What is a pizzle stick? Bully sticks explained
- Beef trachea for dogs: benefits, safety and the low fat myth
- Tripe for dogs: green, raw and dried explained
- Yak bars for dogs: the microwave trick
- Cow ears for dogs: how they compare to pig ears
- Are pig ears good for dogs?
- Rabbit ears for dogs: furry vs hairless
- Are duck necks good for dogs?
- Are puffed chicken feet good for dogs?
- Pig snouts for dogs: a soft chew for older mouths
- Can dogs eat sweet potato? What is safe and how much
Take the whole guide with you
Everything on this page as a 16 page PDF, handy at the vet or in the car. Free, and no email needed.
We do not make these treats. We source them, try them on our own two dogs, Rory and Ralphie, and only then do they go on the stall or the website. We are not vets and nothing on this page is veterinary advice. Figures correct at the time of publication, September 2026. Wag & Whistle is a family run business trading as J. Yardley. Treats are complementary pet food and are not a substitute for a balanced diet.
