Soft

Soft dog treats that need no real chewing power, for small mouths, tired teeth, puppies and training. Single ingredient, with nothing artificial.

Soft natural dog treats from Wag & Whistle
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Strips of air-dried beef biltong for dogs on a white background

Beef Biltong

Single, 3 Pack, 10 Pack, 20 Pack

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£3.00
Pouch of Wag & Whistle venison training treats for dogs

Venison Training Treats

75g, 250g

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£4.00
Pure meat sticks for dogs in four single-protein flavours

Pure Meat Stick

Kangaroo, Ostrich, Rabbit, Venison

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£0.50
Furry rabbit ear dog chew with the fur left on

Hairy Rabbit Ears

Single, 10 Pack, 25 Pack, 50 Pack

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A large air-dried turkey neck dog chew held in a hand to show its size

Turkey Necks

Single, 5 Pack, 10 Pack

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£2.95
A puffed pig snout held up in front of a vizsla's face

Puffed Pig Snouts

Single, 5 Pack, 10 Pack

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£1.75
Pouch of Wag & Whistle duck training treats for dogs

Duck Training Treats

75g, 250g

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£4.00
Air-dried sweet potato slices for dogs

Sweet Potato Slices

 

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£6.00
British farm assured pork sausages made for dogs

Pork Sausages

Single, 4 Pack

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£2.00
Pouch of Pawsome Pick n Mix dog treats

Pawsome Pick n Mix

100g, 250g

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£4.00
A pile of puffed chicken feet for dogs on a white background

Puffed Chicken Feet

Single, 10 Pack, 20 Pack, 50 Pack

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£0.50
Air-dried jumbo sprats, a whole fish treat for dogs

Jumbo Sprats

Single Pouch, 3 Pouches

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£4.00
Pouch of Wag & Whistle turkey training treats for dogs

Turkey Training Treats

75g, 250g

from Removed from cart
£4.00
Mixed meat medley sticks for dogs in kangaroo, ostrich, venison and rabbit

Mixed Meat Medley

 

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£6.00
A 400g roll of turkey pate for dogs held in a hand

Turkey Pate 400g

 

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£5.00
A 400g roll of duck pate for dogs held in a hand

Duck Pate 400g

 

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£5.00
Braided cod skin dog chew, naturally rich in omega-3

Cod Fish Skin Braid

Single, 3 Pack, 10 Pack

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£2.00
A pile of dried beef tripe sticks for dogs, showing the honeycomb texture

Beef Tripe Sticks

Single, 10 Pack, 20 Pack

from Removed from cart
£1.00

Questions we get asked

The ones that come up most about this range

What are soft dog treats?

Treats that need no real chewing power to get through. Some are naturally soft, like the training treats and the pates, and some are puffed, which means air has been worked into them so they crunch down easily. Both suit a mouth that cannot manage a hard chew.

Does soft mean low fat?

No, and this is the one worth knowing. Puffed chews feel light in the hand, which is why the whole trade sells them as lean, but puffing adds air rather than removing fat. Our puffed pig snouts are 22.3% fat and the puffed chicken feet are 34.2%. If you need soft and lean together, look at the beef biltong at 4.3% or the bladder twist at 3%.

Which soft treats suit a very small dog?

The training treats, because they are already bite sized and you can break them smaller still. Sweet potato slices work well too. A puffed snout is soft but it is not small, so a tiny dog is better off with something they can finish.

Are soft treats better for training?

Much better, and for one specific reason. A training treat has to be swallowed in a second so the dog can carry on working. If they have to stop and chew, the moment has gone and so has their attention. Anything on this page that breaks into pea-sized pieces will do the job.

My dog bolts food rather than chewing. Are these alright?

They need more watching, not less, which surprises people. A soft chew goes down faster, so the point where it is small enough to swallow whole arrives sooner. Take it away earlier than you would a hard one.

Do soft treats still count towards their daily food?

Every bit as much, and more easily than you would think. The easier a treat is to eat, the more of them tend to go in over a day. Treats sit best at around a tenth of what your dog eats, and our dog treat calculator works that allowance out for their weight.