Hypoallergenic

Single-protein, low-allergen treats for dogs who react to common ingredients. This is where Rory started us off.
Hypoallergenic dog treats and chews from Wag & Whistle
Which protein is in each one? Our own figures for this range

Hypoallergenic is a label, not a promise, and it means nothing unless you know which meat you are actually buying. Here is the protein in every chew on this page, and an honest word on whether it counts as novel.

ChewProteinNovel?
Camel wrapCamelYes, about as novel as it gets
Furry rabbit earRabbitYes
Hairless rabbit earRabbitYes
Rabbit medleyRabbitYes
Pure meat stickOstrich, kangaroo, rabbit or venisonYes
Mixed meat medleyAll four of the aboveYes
Venison legVenisonYes
Venison training treatsVenisonYes
Ostrich metatarsus boneOstrichYes
Cod skin braidFishYes
Yak barYak milkYes, but dairy
Buffalo hornBuffaloFairly
Buffalo wrapBuffaloFairly
Braided buffalo collagenBuffaloFairly
Duck footDuckFairly
Duck neckDuckFairly
Duck wingDuckFairly
Turkey neckTurkeyNo, poultry
Turkey footTurkeyNo, poultry

Novel means a protein your dog's immune system has not met often enough to react to, which is why rabbit and venison work so well: almost no commercial food uses them. Camel is the most novel thing we stock, which makes the wrap a genuinely useful option for a dog who has already reacted to the usual list. Turkey is listed honestly as not novel, because it is still poultry and some chicken-sensitive dogs react to it too.

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Two natural camel wrap dog chews on a white background

Camel Wrap

Per Wrap, 2 for £12

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£6.50
Hairless rabbit ears, a gentle natural dog chew

Hairless Rabbit Ear

Per Ear, 15 for £10

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£0.75
Braided buffalo collagen dog chew, a thick plaited natural chew

Braided Buffalo Collagen

Per Braid, 3 for £17.50

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£6.50
Five dried beef pizzle bully sticks laid out on a white background

Beef Pizzle (Bully Stick)

Per Pizzle, 3 for £15

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£6.00
Pouch of Wag & Whistle venison training treats for dogs

Venison Training Treats

75g, 250g

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£4.00
Furry rabbit ear dog chew with the fur left on

Furry Rabbit Ear

Per Ear, 15 for £10

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£0.75
Buffalo collagen straw, a long hollow natural dog chew

Buffalo Collagen Straw

Per Straw, 3 for £7.50

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£3.00
Pouch of Wag & Whistle duck training treats for dogs

Duck Training Treats

75g, 250g

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£4.00
Air-dried sweet potato slices for dogs

Sweet Potato Slices

 

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£6.00
Pouch of Wag & Whistle turkey training treats for dogs

Turkey Training Treats

75g, 250g

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£4.00
Naturally shed deer antler dog chew Sold out

Antler XL

 

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£20.00 Sold out
Air-dried ostrich metatarsus bone dog chew

Ostrich Metatarsus Bone

 

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£10.00
Three furry venison leg dog chews with the hooves left on, on a white background

Venison Leg

Per Leg, 2 for £9

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£5.00
Rabbit medley pack of furry and hairless rabbit ears for dogs

Rabbit Medley

 

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£7.00
Air-dried duck feet dog treats

Duck Foot

Per Foot, 10 for £4.50

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£0.50
Braided cod skin dog chew, naturally rich in omega-3

Cod Skin Braid

Per Roll, 3 for £5

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£2.00
Four air-dried turkey wing tips for dogs on a white background

Turkey Wing Tip

 

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£0.50
Two natural braided beef tendon chews for dogs on a white background

Braided Tendon

Per Tendon, 3 for £10

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£4.00
Jumbo paddywack natural beef dog chew on a white background

Jumbo Paddywack

Per Paddywack, 3 for £9.50

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£3.50
A single yak milk bar dog chew on a white background

Yak Bar

Per Yak Bar, 2 for £14

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£8.00
Mixed meat medley sticks for dogs in kangaroo, ostrich, venison and rabbit

Mixed Meat Medley

 

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£6.00
Two natural buffalo horn dog chews on a white background

Buffalo Horn

Per Horn, 2 for £15

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£8.00
A pile of dried beef tripe sticks for dogs, showing the honeycomb texture

Beef Tripe Stick

Per Stick, 10 for £4.50

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£0.50
Two dried duck necks for dogs on a white background, showing their ridged texture

Duck Neck

Per Neck, 5 for £6.50

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£1.50

Questions we get asked

The ones that come up most about this range

What does hypoallergenic actually mean?

Less than you would hope. There is no legal definition for dog treats and no ingredient is allergen free for every dog. What it means in practice is single protein, no grain, no additives, and usually a meat your dog has not eaten much of before. That last part is what does most of the work.

What is a novel protein?

One your dog's immune system has not met often enough to react to. Rabbit, venison, kangaroo and ostrich are novel for most UK dogs because very little commercial food uses them. Chicken and beef are the opposite, which is why they turn up in most sensitivity stories.

My dog reacts to chicken. Is turkey safe?

Often, but it is not a clean break and we would rather say so. Both are poultry and some dogs react to both. If you want certainty, move to a different animal entirely: rabbit, venison, kangaroo or fish.

Is duck hypoallergenic?

Duck is a genuinely different protein from chicken, so it is the swap we suggest most often and it works for most dogs. It is not novel in the way rabbit is, because plenty of foods use it, but it is a sensible first step.

How should I introduce a new protein?

One at a time, a small amount, then wait several days before anything else new. Introducing two together tells you nothing if there is a reaction, and you end up ruling out both.

Is grain free the same as hypoallergenic?

No, and the two get muddled constantly. Grain allergies in dogs are far rarer than protein allergies. Everything here is grain free, but that is not what makes it suitable for a sensitive dog.

Which would you start with?

A rabbit ear, usually. Single ingredient, genuinely novel, cheap enough to test without committing, and most dogs take to it straight away. Worth knowing it is richer than people assume at 21.5% fat, so it is a treat rather than a daily habit.

This is where our business started

Rory reacted to almost everything on the shelves as a puppy, and finding things he could actually have is the reason Wag and Whistle exists at all. If you are at that stage, email us and tell us what your dog cannot have. We answer every message ourselves.